9 Video Ideas Proven To Build A Real Estate Pipeline

This 9 Video Ideas is a first strategy we’re using to build a real estate pipeline, and it is called “Billboard Video Strategy”.

The Billboard Strategy isn’t just about making videos. It’s about the right kinds of videos and where they fit in your system. That’s the heart of our video framework at Video for Real Estate, where we show agents how to build visibility, confidence, and leads through video.

Essentially, we are using this 9 video ideas strategy to introduce ourselves to people who have never heard of us before. From there, it allows us to consistently stay top of mind and follow up until THEY are ready to buy or sell a home.

9 VIDEO IDEAS CONTENT CHECKLIST

In real estate, valuable content creation is often one of the main challenges Realtors face when using social media.

This 9 Video Ideas are filmed in horizontal mode, and are used for Facebook, YouTube, LinkedIn etc. Generally, this Billboard video strategy works best with a minimum of 3–5 minute videos.

Now, let’s start with our 9 video ideas!

#1 Video Idea – Who are you?

With this video, people get to know you. That’s why, in this video, let people know who you are, so they can identify you and start to connect. It’s important not to speak about real estate in the first video. That will come later.

In this video, speak about your interests, share why living where we you do, and talk about hobbies and interest. Ultimately, there are many angles to take here. But the main point is: tell a story. Specifically, your story. Don’t forget to include a CTA for the next step.

#2 Video Idea – Invite everyone into your world

The second video is all about inviting people into your world. Here’s how: let everyone know we’re taking part in a video challenge, so they’re prepared to see more content. At the same time, share why you’re using video and invite all friends and family to join us on the journey.

Additionally, in this video, ask everyone to “Like” your business page and turn notifications on, so they’re alerted when new content drops.

#3 Video Idea – Time to introduce your Business Page!

In this video, find a cool backdrop. It could be the office, a house, a sculpture, or a recognizable landmark. That way, people instantly connect this with their location and community.

In this video explain who you are, what the page is about, and what kind of value people can expect from following.

#4 Video Idea – Introduction to the community

It’s time to hit the streets to showcase the market! Admittedly, this may take some concentration while talking and walking. Nevertheless, take a stroll through the market’s neighborhood and explain the lifestyle, the community, and why you chose to live and work there.

#5 Video Idea – Why we do what we do

It’s time finally to tell a story about your journey and the “why” behind becoming a Realtor.

By doing this, it removes the mystery and connects on a human level with the viewer. Talk about passion, purpose, and the deeper reason behind your daily work. At the end of the day, it’s about real connection.

#6 Video Idea – Sharing experience

For this video, pick a trendy place. It could be a café, restaurant, park, or shop. The goal here is to keep it relevant and emotionally engaging.

Share honest experience and the value of the location. Maybe it’s one of your favorites. In doing so, it tap into shared community pride. Ask questions to prompt engagement. After all, people buy the cover before they buy the book. Just show off the community in its best light.

Now, it’s your turn! What do YOU love about your community?

#7 Video Idea – Community Events

This one is a goldmine for storytelling. In this video, cover what’s going on in the community. Daily happenings, weekend events, holidays, and more.

Think of it like this: become the community’s news source. People rely on you for insights. And because of that, they stay connected.

Additionally, this is not the time to be sitting in an office or car. This is the time to SHOW UP. Dress casual, but clean, and walk through where the action’s at. In fact, you’re not just a Realtor… you’re the insider they trust.

#8 Video Idea – Interviews

This is where other get involved. Interview a neighbor, local business owner, or community regular. Ask simple questions like:

• What’s your name?
• How long have you been in the area?
• Why did you choose to live or visit here?
• What do you love about this community?

By including others, we not only build trust. You amplify credibility through third-party validation.

#9 Video Ideas – Showcase a property

This one takes a bit of planning. Connect with a seller to showcase their home. Structure the video in 3 parts:

1. Intro: Introduce the home, the neighborhood, and why someone should watch.
2. Walkthrough: Choose the video format. Slideshows, motion, or narrated voiceover.
3. Outro: Wrap up with a clear CTA.

Above all, stay authentic. People crave connection, not perfection. Let them feel the energy and that you care.

If you’re struggling to go beyond this basic videos , check out other formats that build authority:
• 3 Essential Video Types for Real Estate Facebook Ads
• Why Listing Videos Often Underperform (And What Actually Works)

Where to Post?

• Facebook Business Page
• Facebook Profile
• LinkedIn (when applicable)
• YouTube (when applicable)
• Instagram (when applicable)

Remember: Record and post, don’t delete!

Frequently Asked Questions

Final Thoughts on 9 Video Ideas Tips!

1. These Billboard Videos are an OPPORTUNITY to connect early and consistently follow up right on the platform. It’s powerful and it’s working.
2. Just get started!

Ready to build a predictable pipeline from video? Start with a system, not scatter shots: Explore the full Video for Real Estate framework.