How a DC title company marketing ideas breaking through the noise while in real estate is tough, especially when you’re new in town.
That was the challenge facing a growing title company in the D.C. metro area. Despite having 22 offices and a strong reputation in Florida, their brand was virtually unknown after relocating. With high interest rates, low agent loyalty, and a highly competitive market, they needed a smarter way to gain attention without blowing their budget.
That’s where a simple, structured visibility system changed everything.
See our Real Estate Marketing Case Studies then dive into the frameworks that delivered those results.
Key Takeaways for Title Company Marketing Ideas
- You don’t need a massive budget to make an impact
- You can build visibility without spamming inboxes
- You should build trust before making an offer
This strategy works especially well for title company marketing ideas:
- Title companies
- Lenders
- Brokerages
- Solo agents with a strong CRM
Table of Contents
The Problem: Great Business, Low Visibility
The title company marketing ideas had all the internal pieces in place:
- A newly implemented HubSpot CRM
- A growing team across 22 office locations
- Solid relationships with agents in their Florida network
But in the D.C. market, they were starting from scratch.
“We weren’t doing any paid marketing, just regular Facebook posts. We needed a way to get our name in front of agents here without spamming them with cold emails or generic drip campaigns.”
They also had a custom list of 2,000-3,000 agents, but no system for leveraging that list across social platforms, especially Facebook.
The Strategy: Build a Retargeting Engine with Just 3 Videos
Instead of trying to go viral or chase cold leads, we implemented a visibility loop, a system designed to:
- Title company marketing ideas that create brand familiarity
- Build trust passively
- Warm up cold audiences over time
Here’s what the title company marketing ideas looked like:
Step 1: Upload Custom Agent List
We took their CRM export of 2,000+ agents and uploaded it into Facebook Ads Manager.
Facebook matched ~70% of the list to real profiles, which created a “custom audience” they could now reach with tailored content.
Audience size: ~1,400 matched contacts
Step 2: Create 3 Value-Driven Videos
Instead of hard sells, we helped them produce 3 short (3-5 minute) videos answering:
- How to choose a title partner
- What makes their process easier for agents
- A “behind the scenes” of their workflow
The key? Value first.
These videos were designed to get at least 25% watch time. This is a signal we used to build an invisible audience of engaged viewers.
Step 3: Boost Fresh Content 3x/Week
To keep the brand top-of-mind, we set up boosted posts 3 times per week. These were shown only to:
- People who had watched at least 25% of the videos
- Website visitors
- Uploaded agent contacts
Each boost ran for $10 over 3 days, ensuring fresh content was always circulating.
Step 4: Add a Simple Retargeting Loop
Next, we launched low-cost retargeting ads ($1) to everyone in the custom audience.
These Title company marketing ideas ads:
- Reinforced the brand message
- Included soft offers (book a call, free training, local event invites)
- Ensured the brand followed agents around across Instagram and Facebook
The Results: 950+ Agents Reached with Measurable Engagement
In just 30 days, here’s what the Title company marketing ideas campaign produced:
| Metric | Result |
|---|---|
| Agents watching 25%+ of videos | 950+ |
| Avg. cost per engagement | $0.11 |
| Engagement rate vs. organic posts | +365% |
| CTR on retargeting ads | 3.2% |
| Monthly ad spend | <$500 |
Client Quote
“The structure made it easy to scale, and I now have hundreds of agents seeing my brand weekly—even with a small budget.”
Why This Worked
Most real estate marketing focuses on the 2–3% of agents ready to switch title companies today.
But the gold is in the other 97%. The ones researching, observing, comparing.
This strategy focused on:
- Visibility over virality
- Value over volume
- Trust-building over transactional selling
Once the setup was complete, the system ran on autopilot, freeing up their sales team to focus on conversions, not cold outreach.
Want This Set Up For You?
If you want this exact system running for your business, fully set up, optimized, and handed back to you with training-it’s just…. .
We do 3 videos
We create Audience setup
Business Manager dashboards
Full documentation
Want proof this works? See our Real Estate Marketing Case Studies then dive into the frameworks that delivered those results.
*Results depend on market conditions, budget, and execution; this content is not legal or financial advice. Always align your targeting and messaging with Fair Housing rules, platform ad policies, and privacy regulations for lead handling.
About the Author
Annett T. Block is a U.S. Business Broker and Real Estate Marketing Strategist specializing in video-first authority, paid distribution systems, retargeting architecture, and AI-supported visibility workflows for established real estate professionals and international investors.
Experience: 29+ years of U.S. Market Tenure | Licensed Florida Broker since 2011.
Outcome: recognition → trust → qualified inbound conversations.
Framework: Florida Connects Inc (E2 Acquisitions) & The Digital Adopters (Authority infrastructure)
Proof points: 2000+ agents/teams/brokers served (2020–2026) through training, implementation workshops, and/or paid distribution engagements.
Featured in: Inman News
Author: From Listings To Legends (Mastering the transition from visibility to authority).
Case Studies: Real estate ad and authority system results.
Author profile: About Annett T. Block
LinkedIn: LinkedIn profile
