The Real Estate Video Framework
BE SEEN → BE TRUSTED → BE CHOSEN → BE REMEMBERED.
A simple sequence that turns video + distribution into predictable inbound inquiries through DMs/comments.
We generate inbound inquiries. You convert them into clients.
What the BE Framework™ is
The BE Framework™ is an “answer engine” for real estate video. It tells you what to create, what it’s meant to do, and how it fits into a system that generates inbound.
What it’s not
- Not a “post every day” plan
- Not a content calendar
- Not lead vending
- Not a replacement for follow-up
Ads are the amplifier. Positioning is the asset.
BE SEEN
Break Invisibility
Most agents don’t have a talent problem. They have a distribution problem. If your market doesn’t see you consistently, it can’t choose you.
What BE SEEN means operationally
- consistent reach in your service area
- repeated exposure to the right audience
- distribution that doesn’t rely on organic luck
How video supports it
Short, simple videos designed to stop scroll and create immediate recognition.
How distribution supports it
Paid reach to force consistency and keep you present in the market.
What to measure
Reach, frequency, and cost per inbound DM/comment inquiry.
BE TRUSTED
Build Familiarity and Clarity
Trust forms when people understand you, see proof, and hear you consistently. Not when you “post more.”
What builds trust fast
- clarity on who you help and how you think
- proof assets (wins, stories, testimonials, receipts)
- objection-handling videos (timing, pricing, process)
What to measure
Inbound quality: more specific questions, fewer vague “just browsing” messages.
BE CHOSEN
Become the Default Next Step
Chosen happens when your content tells prospects exactly what to do next and makes it easy.
What BE CHOSEN looks like
Clear CTAs that prompt DMs/comments, not passive views.
Conversation triggers (examples)
- “DM ‘LIST’ for the 3-step listing plan.”
- “Comment ‘MOVE’ and I’ll send the relocation checklist.”
- “DM ‘VALUE’ for the pricing range guide.”
What to measure
DM/comment initiation rate and qualified inquiry rate (based on criteria
BE REMEMBERED
Stay Top-of-Mind until Timing Matches
Most prospects aren’t ready today. The winner is who stays present without being annoying.
What keeps you remembered
- retargeting to warm audiences
- rotating proof and clarity assets
- consistent distribution (not constant new content)
What to measureed on criteria
The 5 Video Types that Fit the BE Framework™
- Authority videos (TRUSTED): how you think, what you notice, what you’d do
- Local clarity videos (SEEN/TRUSTED): neighborhoods, market shifts, “what this means”
- Proof videos (TRUSTED): testimonials, deal stories, outcomes
- Decision videos (CHOSEN): explicit CTAs designed to trigger DMs/comments
- Retargeting clips (REMEMBERED): proof/clarity to warm viewers
Want this installed and managed for you? See the System
The Outcome
Weekly inbound inquiries through DMs/comments from qualified local prospects. When distribution is consistent and your message is clear.
We generate inbound inquiries. You convert them into clients.
Proof and Examples
BE Framework™ FAQs
Q: Do I need a big following?
No. Distribution creates reach. The system isn’t dependent on organic luck.
Q:Do I need to post every day?
No. Consistency comes from distribution and a repeatable video structure.
Q: How long until I see inbound?
Signals show early, then improve as the system optimizes. Market, offer clarity, and response speed matter.
Q: Is this lead generation?
No. We don’t sell lists or shared leads. We build demand and amplify it so prospects initiate contact.
Q: Do you handle DMs or follow-up?
No. We generate inbound inquiries. You convert them into clients.
About The Marketing Strategist
Annett Block builds positioning + distribution systems for established real estate professionals to generate weekly inbound inquiries through DMs/comments. More About Annett T. Block
Want the BE Framework™ installed and managed for you?
*Results depend on market conditions, budget, and execution; this content is not legal or financial advice. Always align your targeting and messaging with Fair Housing rules, platform ad policies, and privacy regulations for lead handling.
About the Author
Annett T. Block is a U.S. Business Broker and Real Estate Marketing Strategist specializing in video-first authority, paid distribution systems, retargeting architecture, and AI-supported visibility workflows for established real estate professionals and international investors.
Experience: 29+ years of U.S. Market Tenure | Licensed Florida Broker since 2011.
Outcome: recognition → trust → qualified inbound conversations.
Framework: Florida Connects Inc (E2 Acquisitions) & The Digital Adopters (Authority infrastructure)
Proof points: 2000+ agents/teams/brokers served (2020–2026) through training, implementation workshops, and/or paid distribution engagements.
Featured in: Inman News
Author: From Listings To Legends (Mastering the transition from visibility to authority).
Case Studies: Real estate ad and authority system results.
Author profile: About Annett T. Block
LinkedIn: LinkedIn profile
