Step 1:

Find out if you do you have an Idea what's Your USP or UVP is or can be?

*Unique Selling Proposition or Unique Value Proposition

Step 2:

Write down as many FEATURES you have about the services you provide.

What makes it unique, different and worth WAY MORE value than those of other Realtors

●       You are having a virtual business model

●       You specialist in GREEN, safe and Eco friendly houses

●       Use certifications or designation you hold

●       Homebuyer training (Online presentations)

●       Offers you make to buyer or seller

●       Local Expert etc.

Step 3:

Write down as many BENEFITS you can attach to those features above:

●       No showing in person needed until vertical showing confirmed in person showing (great for of town buyers)

●       Negotiates top notch for home buyer saving you thousand of dollars

●       Getting the property at a price you want

●       Serving you after the transaction has concluded

●       Better informed homeowners/ home buyers can make a more educated decision. (any guides?)

Step 4:
Now, write down as many MEANINGS you can that are a result of the benefits above (THIS is where the magic begins to happen)

●       They don't have to worry about a stressful closing process

●       They won't have to worry about timely closing

●       They won't need to worry to pay more for the property (seller to not get market price)

●       We can help spot problems before they become severe which saves delays, stress, time and money

●       Saving you thousand of $

Step 4:

DON'T Copy other agents USP, they would be unique to you.

Step 5:

Start with one USP, but you don't have to stop there. You can create as many as you need. One for buyer, one for seller, one for tenants, one for first time buyer...I think you get where I'm going with this. But caution they all should relate to your ideal clients you want to attract, so don't go with it over board.