1. Research and Planning:

[ ] Identify target neighborhoods based on demographics, amenities, and property values.

[ ] Confirm with the Absorption rate and Market Turnover in your MLS.

[ ] Set clear goals: brand visibility, lead generation, or becoming a local expert.

2. Content Creation:

[ ] Brainstorm video content of the community, landmarks, and attractions.

[ ] Prepare informative content about the neighborhood's history, schools, and local features.

[ ] Connect with local businesses that are open to video interviews

[ ] Plan virtual tours of featured properties using tools like Facebook Live or Zoom.

3. Content Calendar:

[ ] Create a weekly posting schedule for different types of content.

[ ] Schedule property spotlights, local guides, Q&A sessions, and more.

[ ] We are using Facebook's own Business Suite Scheduling tool.

4. Engagement Strategies:

[ ] Create Video content to better connect with the community.

[ ] Design interactive posts, polls, research, quizzes, and contests.

[ ] Respond promptly to comments and direct messages to connect.

5. Community Involvement:

[ ] Seek partnerships with local businesses, schools, or organizations for cross-promotion.

[ ] Attend community events to establish a physical presence and network.

6. Facebook Groups:

[ ] Optimize your Facebook Profile before people to start checking you out (survive 5 sec rule)

[ ] Join local Facebook groups related to real estate and neighborhoods.

[ ] Share informative content, provide advice, and engage with the community.

7. Automation With Targeted Advertising:

[ ] Create targeted Facebook ads promoting neighborhood farming content.

[ ] Use Facebook's ad platform to reach users in chosen areas.

8. Data Collection:

[ ] Use Video View campaigns to build your foundation and audiences.

[ ] Retarget everyone who engaged with your videos with more valuable content videos

[ ] Lead capture with Unique Value given to collect contact information from interested users.

[ ] Monitor Facebook Insights to analyze post performance and engagement.

9. Build a Follow Up Sequence in Facebook

   [ ] Create different audiences to build a follow up system in Facebook for you to stay top of mind

   [ ] Create Videos with a Call to Action

10. Consistency:

[ ] Stick to the content calendar and consistently provide valuable information.

[ ] Establish trust and credibility over time

11. Long-Term Approach:

[ ] Embrace patience and maintain engagement over the long term.

[ ] Include Facebook Automation as much you can to stay consistent

[ ] Test what works and replace what doesn't work

Following this checklist will help you systematically implement your neighborhood farming campaign on Facebook, ultimately establishing yourself as a trusted local real estate expert and connecting with potential buyer and seller in your chosen neighborhoods.