Types of Real Estate Videos Every Agent Should Create

The 5 Essential Videos Every Agent Should Create (And Why Yours Are Failing)

If your strategy currently consists of only property tours and “Just Sold” announcements, you’re missing the real power of video. Most agents fall into what I call the Transactional Trap. They make videos for the immediate sale, not to build long‑term authority and pipeline.

Video isn’t just a tactic. It’s a strategic asset that, when deployed with intention, builds recognition, trust, and ongoing leads.

To understand how these essential video types fit into a complete video system, start with the Video for Real Estate, your guide to building authority, attention, and predictable client flow with strategic video content.

Below you’ll find the BE Framework™, a proven approach for the 5 types of real estate videos every agent should create (and why most strategies fail).

Key Takeaway

Your video strategy should be 80% value‑first content (Authority, Trust, Local), and 20% transactional (listings and conversions). Reverse that ratio and your video will feel busy and expensive, but deliver no real business impact.

The BE Framework™

This framework ensures you address every stage of the buyer/seller journey. From initial curiosity to decision.

1. The Authority Builder: Educational Videos

These are your cornerstone videos. The ones people search for at 2 AM when they’re worried, curious, or stuck.

Purpose:

• Address core questions before a lead ever reaches out
• Build trust by demonstrating insight and expertise

Examples:

• “What costs you really need to prepare for in this market”
• “How debt‑to‑income ratio affects your home buying power”
• “Why appraisal gaps are happening right now”

These videos answer deep questions clients are already typing into search. Long before they contact an agent.

Want to make these more impactful? See Create Engaging Property Tour Videos That Convert for execution tips you can repurpose for authority content.

2. The Trust Multiplier: Client Stories & Testimonials

People don’t hire agents. They hire agents they trust. These videos are social proof on steroids. They are not rehearsed praise, but stories of real problems solved.

Good client stories:

• Share the challenge
• Show what you actually did
• Reveal the outcome
• Let the client speak genuinely

Example ask for interviews:

“What was your biggest worry when we started? How did I help you through it?”

These videos anchor emotional credibility and reduce fear of the unknown.

3. The Local Dominator: Hyper-Local Guides

Buyers buy into place, not just property.

These videos own your local market by showcasing:

• Neighborhood culture and vibe
• Schools, parks, restaurants
• Weekly routines (best brunch, best commute routes, seasonal events)

They build a proprietary audience. A Priority audience with people interested in your specific area. This is one of the highest‑leverage forms of video content you can produce.

Film raw and authentic with your phone. Imperfection signals presence and builds trust.

Your next move: Pick one neighborhood per week. Film this quick types of real estate videos highlighting the best coffee shop, the local park, and a key piece of local market data. Title it specifically, like “The Real Cost of Living in the Maplewood Neighborhood of Dallas.”

4. The Transactional Hook: Listing & Property Tour Videos

Yes , you still need these. But not as your main lead strategy. Transactional videos exist to convert the audience you already built with the first three video types.

Best practice:

• Use them in retargeting campaigns only
• Show these to people who have already engaged with your authority or local content
• Turn warm viewers into appointments and conversations

Example advanced approach:

Retarget people who have watched 50%+ of your Authority Builder or Local Dominator videos with cinematic, narrative‑driven tours.

If you’re buying ads around this, optimize for engagement first -> not leads directly.

5. Agent Introduction & Behind-the-Scenes

People hire people, not ads.

These videos let your audience see the human behind the strategy:

• Your personality
• Your process
• Your philosophies and hard‑won insights

Great starter ideas:

• “My biggest mistake this year and what it taught me”
• “Why I show up this way”
• “How I help buyers avoid this very common trap”

These build likability, relatability, and memorability. Especially when sprinkled across social platforms.

The Be Framework™ at Glance

Video Type	Primary Goal	Address	Focus
1. Authority Builder	Establish Expertise & Trust	Cost, Problems, Comparisons	BE SEEN – Expertise, Authority
2. Trust Multiplier	Provide Social Proof	Real Client Stories	BE TRUSTED – Experience, Trustworthiness
3. Local Dominator	Own the Local Market	‘Best of’ & Hyper-Local	BE SEEN – Authority, Experience
4. Transactional Hook	Convert Warm Leads	N/A (Listing Focus)	BE CHOSEN – Expertise
5. Personal Connector	Build Rapport & Authenticity	Trust (Agent Focus)	BE REMEMBERED – Trustworthiness

Frequently Ask Questions

Final Thought: Your Video Strategie is your Pipeline

You now know the types of real estate videos every agent should create and why each category matters. The real challenge isn’t what to do. It’s doing it consistently with strategy.

This is how you:

• Move from cold leads to warm familiarity
• Become The Zillow Alternative in your market
• Build an owned audience that shows up for you

If you want a video audit to pinpoint where your strategy is strong and where it’s leaking authority reach out. That’s your next strategic step.

*Results depend on market conditions, budget, and execution; this content is not legal or financial advice. Always align your targeting and messaging with Fair Housing rules, platform ad policies, and privacy regulations for lead handling.

About the Author

Annett T. Block is a U.S. Business Broker and Real Estate Marketing Strategist specializing in video-first authority, paid distribution systems, retargeting architecture, and AI-supported visibility workflows for established real estate professionals and international investors.

Experience: 29+ years of U.S. Market Tenure | Licensed Florida Broker since 2011.
Outcome: recognition → trust → qualified inbound conversations.
Framework: Florida Connects Inc (E2 Acquisitions) & The Digital Adopters (Authority infrastructure)
Proof points: 2000+ agents/teams/brokers served (2020–2026) through training, implementation workshops, and/or paid distribution engagements.
Featured in: Inman News
Author: From Listings To Legends (Mastering the transition from visibility to authority).
Case Studies: Real estate ad and authority system results.
Author profile: About Annett T. Block
LinkedIn: LinkedIn profile