Agents Real Estate Marketing System (Positioning + Distribution)
This agents real estate marketing system is designed to produce weekly inbound inquires, then improve week over week.
We generate inbound inquiries. You convert them into clients.
Built for established real estate professionals who want inbound demand without chasing leads or posting for attention.
What gets installed
This isn’t lead vending. It’s positioning + distribution engineered to trigger inbound.
- Positioning + message: what you’re known for, who you attract, and why you’re the safe choice
- Video direction: what to record and how to structure it to pull DMs/comments (not “content for content’s sake”)
- Paid distribution management: consistent reach to the right local audience
- Inbound triggers: CTAs designed to start conversations (DM/comment prompts)
- Weekly reporting + optimization: what performed, what changed, what’s next
Want examples of how this looks in real markets? See the case study library.
This is Not Lead Gen
We don’t sell lists, shared leads, or random “new contact alerts.” We build demand and amplify it so qualified prospects start the conversation in your DMs and comments consistently.
Ads are the amplifier. Positioning is the asset.
What we do:
- Build a clear market position that creates preference
- Distribute it with paid reach for consistent visibility
- Engineer CTAs that trigger DMs/comments
- Optimize weekly based on inbound quality and cost
What we don’t do:
- Sell shared leads
- Promise closings
- Run your follow-up or sales process
How it Works
- Position: clarify your message so the right people recognize you fast
- Distribute: run paid reach to stay consistently visible in your market
- Trigger: deploy CTAs designed to prompt DMs/comments and start inbound
We generate inbound inquiries. You convert them into clients.
See who’s behind the system: About Annett Block
What “Weekly Inbound” Means
Weekly inbound means qualified local prospects initiating contact through DMs or comments. Not impressions, likes, or “leads delivered.”
Qualified = criteria we set during onboarding:
- location
- price range
- buyer vs seller
- timeline
Your follow-up converts inquiries into clients. We don’t replace your sales process.
Requirements To Work Together
We can generate inbound. Converting it requires basic operating discipline. If you won’t do this, this won’t work.
Requirements:
- Respond to new DMs/comments within 15 minutes during business hours
- Capture contact info (name + phone/email) using a simple intake step
- Record short videos (guided, no influencer behavior required)
- Track outcomes weekly (inbound → contacted → consult)
If you won’t respond, don’t run ads.
Who This Is For
Best fit if you’re an established real estate professional who:
- closes deals consistently but feels exposed online
- wants inbound demand without chasing leads
- is willing to be visible on camera (short, guided videos)
- will respond fast when prospects reach out
Not a fit if you:
- want “leads delivered” without responding
- refuse video entirely
- expect guaranteed closings
- want us to run your follow-up or sales process
FAQs: Common Questions
Q: Do I need a big following?
No. Paid distribution creates reach. The goal is inbound DMs/comments, not vanity metrics.
Q: Do I need to post every day?
No. Consistency comes from distribution and a repeatable video system, not daily performance.
Q: How fast does inbound start?
Expect early signals quickly, then improvement as the system optimizes. Your market, offer, and responsiveness determine speed.
Q: Is this “lead gen”?
No. We don’t sell lists or shared leads. We build demand and amplify it so prospects initiate contact.
Q: What platforms do you run?
We run paid distribution where your audience already lives (typically Meta). We confirm platform fit during onboarding.
Q: Do you handle my DMs or follow-up?
No. We generate inbound inquiries. You convert them into clients.
Q: What do you need from me weekly?
Short video recording time, fast response to inbound, and a brief weekly review of what’s working.
Ready to be chosen before the first call?
If you’re established, responsive, and willing to be visible, this system turns positioning + distribution into weekly inbound DMs/comments, then improves week over week.
Proof: See case studies: Video, Ads, and AI Results
Examples of How this Looks in Real Markets
See our case study library.
Regina ( TX Agent)
We rebuilt every system, every sequence. every video campaign to reflect the real sales process across Ads Manager, CRM sync, and chatbot flows.
Eric (NV Agent)
A 90 day measurable change included: (1) increased inbound DMs/calls, (2) higher response rate to CTAs, (3) clearer niche association, (4) more consistent monthly lead flow.
*Results depend on market conditions, budget, and execution; this content is not legal or financial advice. Always align your targeting and messaging with Fair Housing rules, platform ad policies, and privacy regulations for lead handling.
About the Author
Annett T. Block is a U.S. Business Broker and Real Estate Marketing Strategist specializing in video-first authority, paid distribution systems, retargeting architecture, and AI-supported visibility workflows for established real estate professionals and international investors.
Experience: 29+ years of U.S. Market Tenure | Licensed Florida Broker since 2011.
Outcome: recognition → trust → qualified inbound conversations.
Framework: Florida Connects Inc (E2 Acquisitions) & The Digital Adopters (Authority infrastructure)
Proof points: 2000+ agents/teams/brokers served (2020–2026) through training, implementation workshops, and/or paid distribution engagements.
Featured in: Inman News
Author: From Listings To Legends (Mastering the transition from visibility to authority).
Case Studies: Real estate ad and authority system results.
Author profile: About Annett T. Block
LinkedIn: LinkedIn profile
