Annett T. Block's Story

Annett grew up in East Germany during a time of immense political and social oppression. Born in Leipzig, she experienced firsthand the challenges of living in a restricted society where freedom was a distant dream. In 1989, amidst the historic Monday marches and the fall of the Berlin Wall, Annett witnessed a nation breaking free from its own invisible walls. Her personal journey to freedom began when she applied for an "Ausreiseantrag" (exit visa), fearing for the safety of her family, especially her daughter, in a system designed to control its citizens.

When the Wall finally fell, Annett seized the opportunity to rebuild her life, eventually creating a new chapter in the United States. Arriving in the late 1990s, she and her husband launched their first business together, with their daughter by their side. Through dedication and strategic growth, they successfully doubled the business’s value and income, laying the foundation for Annett’s entrepreneurial journey and proving her ability to turn vision into results.

In 2008, amidst the challenges of a recession, Annett expanded her entrepreneurial vision by stepping into the real estate industry with fierce determination. By 2011, during the height of the housing crisis, she boldly launched her own brokerage,

Florida Connects, demonstrating resilience and innovation in one of the most turbulent times in the market’s history.

Early in her real estate career, Annett was told to fit in, lose her accent, and conform. Refusing to comply, she embraced her individuality, transforming what others saw as flaws into her greatest strengths. This bold decision paved the way for her to become a trailblazer in the real estate marketing industry.

Annett’s entrepreneurial spirit shone brightly when she recognized video marketing as a transformative tool for real estate professionals. Realizing that outdated methods like cold calling and door-knocking no longer resonated, she championed strategies rooted in trust, authenticity, and creativity. As a head coach for ZK, Annett specialized in teaching video marketing and chatbot automation, empowering agents to spark meaningful conversations with their audience and gain a competitive edge in their markets.

Annett traveled across the United States...from Chicago to Arizona, California, Nevada, North Carolina, and beyond...teaching real estate agents the importance of adapting to a rapidly evolving industry. With a forward-thinking approach, she emphasized the critical need to meet consumers where they are-on social media-ensuring agents were equipped to thrive amid the dramatic shifts in the real estate landscape.

This foresight proved invaluable when the pandemic hit, forcing agents to adapt to an increasingly online world. In 2019, Annett launched The Digital Adopters, a division of Turn Key Media Marketing Inc., a program designed to help real estate professionals quickly adjust to unforeseen changes and thrive in a digital-first environment. Her proactive approach ensured agents were prepared to navigate challenges and embrace the opportunities of a rapidly shifting market.

Using her expertise in video content and cost-effective ads, Annett developed the "A Deal A Day Pipeline" Framework, a system that empowers agents to own their markets, build their brands, and create lasting legacies - ensuring they rise above being mere commodities.

Her journey took a pivotal turn when she began mentoring real estate agents struggling to scale their businesses. Drawing from her own experiences of breaking through barriers, Annett helped mid-career agents transition from being stuck under $100K in annual income to becoming top performers in their markets. Her bold, straightforward approach earned her recognition as a marketing mentor who doesn't hold back, helping agents tear down their own invisible walls to unlock growth.

In 2022, Annett distilled her years of experience into her book, "From Listings to Legends", a guide designed to help real estate professionals rise to the top of their markets. The book quickly became a cornerstone resource for agents aiming to shift from being just another name in the market to a trusted, legendary brand.

By staying true to her values of resilience, freedom, and authenticity, Annett continues to build her legacy. Through her social media presence, Annett reaches thousands of agents, sharing actionable strategies and bold insights. She speaks openly about her journey, inspiring others to find their voice and embrace their uniqueness.

Annett’s mission is simple: to help real estate professionals achieve trust, build their brands, and create legacies...or risk being a commodity. True to her Maverick Leader archetype, she defies conventions, pushes boundaries, and empowers others to stand out in a crowded market.

Annett's life ambition is to be unapologetically herself, speak up, and inspire others to see beyond the walls of conformity—leaving a lasting impact and helping them achieve dreams they never thought possible.