AND STRATEGIES TO TAKE CONTROL OF THEIR OWN MARKETING.
We’ve positioned agents, teams, and brokerages so that they own their market, build their brand to create their legacy OR
they will stay a commodity.
Positioning is the foundation of any successful real estate business. and Annett worked over the past decade with agents to create individuell customized video marketing strategies that attract clients naturally. When agents position themself in the right way, clients won’t ask, "Why you?” - they’ll ask.
If you go through this guide and find it overwhelming, I offer a complimentary Path Way Strategy Session where I will troubleshoot what you have set up and I will give you access to ANY RESOURCES I have and you may need from me.
Task 1. Before we started we did any of the task listed below and have our Facebook Profile and Facebook Business Page up and optimized so that everyone that comes to checks us out knows:
- who we are,
- how we look
- what we do and
- how valuable we can be to THEM.
You can follow along here: https://youtu.be/pEaFQTJYkWU
Task 2. Next we are going into 10 Facebook/ Linkedin groups where our ideal clients are hanging out, we browse the group’s newsfeed and find relevant posts where we can add value by answering relevant questions. That allows us to add 10-30 new QUALITY client opportunities to our friends list. If you want to do the same don’t get discouraged, not all will accept your friend request, just keep going.
Task 3. To do our Facebook lives we don't go "Cold Turkey". We outline and prepare our FB LIVE Video a day ahead so that we are ready to go the next day providing intentional valuable and relevant content to connect with our audience and/ or Ideal Client Avatar!
Hack: Think about 15 pieces of content you can do and put them on post-it-notes, with a headline, why someone should watch the video and a CTA (Call To Action) written on them. Include 3 bullet points about what you want to talk about in the video.
Task 4. We follow this checklist to prepare, write and shoot our Facebook Lives:
- Think about the content you want to create first
- Create an outline of your points
- Write out your headline
- Write out your promise of value
- Write out Your Introduction
- Write the exact text of your video title and description
- Decide on your CTA
- Create on-screen graphics or presentation (optional)
- Create your give away guide (if needed)
- Choose your outfit & accessories
- Schedule your Facebook Live event (or not)?
- Promote your Facebook live
Task 5: After planning out our video we spend some time in our newsfeed. We go and comment on at least 5 posts posted by our potential client opportunities, we go and reply to 5 comments on our own posts and connect with other people in our niche and that are not our direct competition for about 10 minutes.
Task 6. We are going LIVE with the video we planned yesterday. We copy & paste our title and text from our video we planned out yesterday and put it into Video description and we are "Going LIve". If you are afraid of going "really live" there is a workaround with a software where you can upload your video and can schedule the video and it is posted as a live event. Now we are able to do all our videos at once and schedule them out. 😊 Check it out here (its an affiliate link so I may get some kickback) but it will make live videos much easier.
This is our video checklist to make it easier for you:
- Get camera ready’
- Think about your backdrop/background
- Center yourself
- Turn off all notifications, put your devices on flight mode
- Have your opening line ready
- Do a final mirror check
- Turn on all gear in plenty time
- Tech troubles can happen -it’s okay - remain calm!
Task 7. During our lives we are checking for comments in your lives and reply to every single comment. We also deliver our promised guide or checklist to everyone that raised their hands and start to ENGAGE in conversations with the people who have ask for them.
(Don't just send them the cheat sheet, start a conversation with them. Did you notice they prepare for sale or look around the neighborhood and make recommendations? Did they post about an important life event? Find a way to get their attention)
Task 8. On Live Videos that went well we do a “Resurrection Strategy” with the intention to go back and commenting on one of our older videos or posts. This will bump up our post right back into the newsfeed of our followers, allowing us to stay top of mind.
Task 9. And tomorrow we do it all over again by going back to Task 1...and round and round we go.
If you go through this guide and find it overwhelming, I offer a complimentary Path Way Strategy Session where I will troubleshoot what you have set up and I will give you access to ANY RESOURCES I have and you may need from me.
✔️ A custom roadmap to position you as the most recognized agent in your market that you can implement with or without me.
✔️ Walk away with your personalized roadmap and all the free resources you may need.
✔️ How to make the #1 marketing shift helping agents attract high-quality clients-without chasing.
✔️ Get insight in the biggest mistakes agents make with ads & marketing (and how to fix them).
✔️ A simple, proven strategy to grow your business without wasting money on bad leads.
✔️ No pressure, no sales pitch-just proven strategies you can implement today.
If you’ve been wondering who's behind all the precision-driven, results-obsessed content you’re seeing around here, let me pull back the curtain: It’s me, Annett T. Block.
Born in East Germany, raised on resilience and strategy, I don’t just believe in freedom - I engineer it. Today, I channel that into helping real estate professionals like you to being the most recognized agent in your market with video, ads, and a system that runs smoother than a Porsche on the Autobahn.
And here’s the truth: while what you see might look effortless, it’s built on serious structure and a little help from some of the smartest mentors and tech tools out there. I leverage a blend of powerhouse platforms like Facebook, Instagram, YouTube, Google Keyword Planner, and AI tools including ChatGPT, Perplexity, Gemini and Grammarly.
Think of them as my pit crew, helping me stay ten steps ahead so the content you get isn’t just trendy fluff. It’s engineered for
performance. Every word you read, every strategy I teach, every system I build, it’s all backed by the exact same level of precision and power I deliver to my private clients.
Because when I tell you visibility is built, not wished for? I’m not guessing. I’m proving it every single day. Bottom line: I don’t just talk about leadership, trust, and domination. I build it. And you’re seeing the proof right now.
Thanks for being here. Now buckle up...because we’re just getting started.
Build with 🧡 by Annett T. Block
Annett T. Block can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.
Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
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