AS YOUR FAVORITE MARKETING MENTOR, I DON'T JUST TEACH MARKETING, I EQUIP REAL ESTATE PROFESSIONALS WITH TOOLS
AND STRATEGIES TO TAKE CONTROL OF THEIR OWN MARKETING.
We’ve positioned agents, teams, and brokerages so that they own their market, build their brand to create their legacy OR
they will stay a commodity.
Positioning is the foundation of any successful real estate business. and Annett worked over the past decade with agents to create individuell customized video marketing strategies that attract clients naturally. When agents position themself in the right way, clients won’t ask, "Why you?” - they’ll ask.
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Great Video Practices
If you go through this guide and find it overwhelming, I offer a complimentary Path Way Strategy Session where I will troubleshoot what you have set up and I will give you access to ANY RESOURCES I have and you may need from me.
GREAT VIDEO PRACTICES For Real Estate
Doing videos' doesnt need to be complicated and doesnt requires you to be necessary in the video. Also we highly recommend you are in some form visible in your video.
You can create videos on camera but also through video clips and images producing a slideshow.
Recording your screen is another option of video presentation.
Be consistent with recording your videos and publish them on a regular basis. Consider of going live regularly at least once a week is our recommendation.
Don't get hang up on the assessment of your videos. Wait at least 30 days before making an educated decision on each of the videos performance and results.
Create or adjust to appealing Thumbnail as needed.
Your CTA (Call To Action) is important piece to a successful video performance.
Video Length's
5-15 -60 second Video
are short form videos best used as a teaser or for Stories and Reels.
1-5 minutes Video
best used for video uploads or for going Live. This is a great form to collect data for audience building.
5+ minute Video
this are considered long form videos. There are best used with video lives and educational videos.
Facebook Live Checklist
BEFORE GOING LIVE:
Create your content
Create an outline of your points
Write out your headline
Write out your promise of value
Write out Your Introduction
Write the exact text of your video title and description
Copy & paste title and text into Video description
Decide on your CTA
Create on-screen graphics or presentation (optional)
Create your give away guide (if needed)
Choose your outfit & accessories
Schedule your Facebook Live event (or not)?
Promote your Facebook live
THE DAY OF YOUR LIVE
Get camera ready’
Think about your backdrop/background
Center yourself
Have your beverage ready
Turn off all notifications, put your devices on flight mode
Have your opening line ready
Do a final mirror check
Turn on all gear in plenty time
Tech troubles can happen -it’s okay - remain calm!
DURING YOUR LIVE
Watch Your Camera lens
Take a deep breath
Smile you are on camera
Gather for 1 sec
Hit the Go Live button!
Get into your content within 1-2 seconds
Share your content
Be you
SEED your lives naturally with your CTA
Interact with your live audience
Answer questions when relevant
Sign off and make it clear what you would like your audience to do next
AFTER YOUR LIVE
Go back to your Video Post
Click the 3 dots on your video post
Choose Edit Post
Edit the caption, if needed
Add hashtags
Have a CTA
On the video itself > click Video Options
Add title if needed
Add up to 8 tags
Choose/upload your thumbnail
Promote video organic!
Promote video Paid (optional)
If you’re too lazy to go through this guide, you can hire us to do everything for you. Book a Discovery Call with Annett here, and find out why others like Remax, NextHome, Keller Williams, and many others trust us.
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What You’ll Get in Your Free 20-Minute Call
✔️ A custom roadmap to position you as the most recognized agent in your market that you can implement with or without me.
✔️ Walk away with your personalized roadmap and all the free resources you may need.
✔️ How to make the #1 marketing shift helping agents attract high-quality clients-without chasing.
✔️ Get insight in the biggest mistakes agents make with ads & marketing (and how to fix them).
✔️ A simple, proven strategy to grow your business without wasting money on bad leads.
✔️ No pressure, no sales pitch-just proven strategies you can implement today.
Let’s get social.
I share bold truths, mini trainings, and behind-the-scenes content here.
If you’ve been wondering who's behind all the precision-driven, results-obsessed content you’re seeing around here, let me pull back the curtain: It’s me, Annett T. Block.
Born in East Germany, raised on resilience and strategy, I don’t just believe in freedom - I engineer it. Today, I channel that into helping real estate professionals like you to being the most recognized agent in your market with video, ads, and a system that runs smoother than a Porsche on the Autobahn.
And here’s the truth: while what you see might look effortless, it’s built on serious structure and a little help from some of the smartest mentors and tech tools out there. I leverage a blend of powerhouse platforms like Facebook, Instagram, YouTube, Google Keyword Planner, and AI tools including ChatGPT, Perplexity, Gemini and Grammarly.
Think of them as my pit crew, helping me stay ten steps ahead so the content you get isn’t just trendy fluff. It’s engineered for
performance. Every word you read, every strategy I teach, every system I build, it’s all backed by the exact same level of precision and power I deliver to my private clients.
Because when I tell you visibility is built, not wished for? I’m not guessing. I’m proving it every single day. Bottom line: I don’t just talk about leadership, trust, and domination. I build it. And you’re seeing the proof right now.
Thanks for being here. Now buckle up...because we’re just getting started.
Build with 🧡 by Annett T. Block
Annett T. Block can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies.
Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
This program is in no way sponsored, endorsed, administered by or associated with Facebook. All logos and trademarks pertaining to the Facebook family of apps and services are wholly owned by FACEBOOK, Inc. and its affiliated companies. Annett T. Block does not work for Facebook.