"If They Can’t See You, Make Them Hear You. If They Can’t Hear You, Make Them See You."
Annett T. Block
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“Annett is a Master at creating digital conversations on Facebook and Many Chat and is at the forefront of understanding messaging and prospecting using messenger. You'll thank me when you hire her to handle any of your Facebook Marketing needs.”
- Mike King, MI
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"We were a new brokerage and in just few months Annett had us on every competing brokerage's radar. Her system is the real deal! Looking forward to continued success and growth with Annett!”
-Anthony Porreca, PA
You’re great at what you do...but your online presence isn’t keeping up.
You’re posting. You’re prospecting. But it feels like nobody’s really seeing you.
→ You’re invisible in a crowded market.
→ Your brand looks like everyone else’s.
→ You're working harder than necessary.
Founder of The Digital Adopters with 15+ years in real estate and a background in brand strategy, I help agents cut through the noise with a positioning-first approach that’s engineered for speed, clarity, and results.
I don’t do cookie-cutter. I design sharp, video & ad strategies that get agents recognized in their market and close deals faster than a Porsche on the Autobahn.
1️⃣ Strategy Call
Audit your brand and clarify your direction.
2️⃣ High-Impact Plan
Messaging + Video + Ads tailored to your market.
3️⃣ Recognition & Growth
Show up with confidence. Be seen. Get paid.
You show up. You get seen. You close deals with confidence.
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Today, we're diving into two pivotal metrics that will change on how you approach your market: Absorption Rate and Market Turnover. Whether you're a seasoned agent or new to the game, understanding these indicators is crucial for making informed decisions in your target communities.
If terms like 'market turnover' and 'absorption rate' sound unfamiliar, it is about time you got acquainted with them. These metrics are not just numbers; they are your compass in the vast real estate market, guiding you on where to focus your efforts, time, and investments.
Market Turnover: This indicator reflects the rate at which homes are sold in a community. A high turnover rate suggests a dynamic market with many buying and selling activities, signaling a potentially lucrative area for you as a real estate agent.
Absorption Rate: This rate shows the speed at which available homes are sold in a market during a specific time frame. An absorption rate under 5% indicates a buyer's market, while a higher rate suggests a seller's market.
By understanding these metrics, you can determine whether a community is ripe for your marketing messages, whether it's more conducive to targeting buyers or sellers, and how to strategically allocate your resources.
We don't just talk theory with Annett T. Block Your Real Estate Marketing Mentor; we practice what we preach. Each month, we delve into the MLS, extracting data to populate our meticulously color-coded Excel sheets. These sheets aren't just spreadsheets; they're your strategic roadmap, offering a clear visualization of market conditions by zip code.
Curious to see where your target market stands? Happy to share our Excel tool with you. It's designed to help you plug in the numbers, effortlessly distinguishing between buyer's and seller's markets. Want access? Just comment "Excel" below, and I'll ensure you get this invaluable resource.
In real estate, success is not about casting a wide net; it's about precision—knowing exactly where to focus your energy. By understanding and utilizing the absorption rate and market turnover, you're not just working hard; you're working smart. So, whether you're targeting a specific zip code or a sprawling community, these metrics will be your guide to making informed, strategic decisions.
Remember, we're here to make you The #1 Agent in your community. For more insights, tips, and resources, stay connected.
Build with 🧡 by Annett T. Block
Results vary based on effort, consistency, and market conditions. These testimonials reflect individual experiences and do not guarantee specific results.