"If They Can’t See You, Make Them Hear You. If They Can’t Hear You, Make Them See You."
Annett T. Block
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“Annett is a Master at creating digital conversations on Facebook and Many Chat and is at the forefront of understanding messaging and prospecting using messenger. You'll thank me when you hire her to handle any of your Facebook Marketing needs.”
- Mike King, MI
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"We were a new brokerage and in just few months Annett had us on every competing brokerage's radar. Her system is the real deal! Looking forward to continued success and growth with Annett!”
-Anthony Porreca, PA
You’re great at what you do...but your online presence isn’t keeping up.
You’re posting. You’re prospecting. But it feels like nobody’s really seeing you.
→ You’re invisible in a crowded market.
→ Your brand looks like everyone else’s.
→ You're working harder than necessary.
Founder of The Digital Adopters with 15+ years in real estate and a background in brand strategy, I help agents cut through the noise with a positioning-first approach that’s engineered for speed, clarity, and results.
I don’t do cookie-cutter. I design sharp, video & ad strategies that get agents recognized in their market and close deals faster than a Porsche on the Autobahn.
1️⃣ Strategy Call
Audit your brand and clarify your direction.
2️⃣ High-Impact Plan
Messaging + Video + Ads tailored to your market.
3️⃣ Recognition & Growth
Show up with confidence. Be seen. Get paid.
You show up. You get seen. You close deals with confidence.
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Your real estate business is like an orchard, filled with different trees producing various fruits. Maybe you’ve got an avocado tree (cold calling), an apple tree (door knocking), and an orange tree (social media).
But as the market evolves, some of those trees are withering. With changes coming in 2025, cold calling (your avocado tree) may no longer bear fruit. Door knocking, your apple tree, might start producing less and less. What will you have left?
Your orange trees. Social media.
Social media is one of the few places where you can advertise your business for free. Think about it, platforms like Facebook, Instagram, LinkedIn, and YouTube allow you to share your message, showcase your brand, and connect with your audience without spending a dime.
Here’s what makes it even better:
Videos: Create YouTube videos, YouTube Shorts, or Instagram Reels to showcase your market expertise, connection with your community, talk about properties, share tips, or tell your story.
Static Images: Post photos on Instagram, Facebook, or LinkedIn to highlight homes, celebrate milestones, or show your expertise.
Blog Posts: Share insights and updates that position you as the local market expert.
Each of these platforms is a new orange tree, growing your business and keeping you visible in the marketplace.
There’s a common misconception that advertising is the only way to make social media work. But here’s the truth: You can build your business organically without spending a penny.
It might take longer than paid advertising, but it’s entirely possible. By consistently posting valuable, strategic content, you can:
Build trust with your audience
Establish your brand
Create a legacy in your market
And once you’ve established this foundation, advertising can amplify your reach even further.
Just like cold calling or door knocking, social media requires a strategy. Posting random content won’t deliver results. You need a plan that ensures your time on social media is intentional and effective.
Focus on content that resonates with your ideal clients.
Post consistently to stay top-of-mind.
Engage with your audience to build relationships.
Social media is more than just a tool; it’s your opportunity to grow, adapt, and thrive. It allows you to move beyond being just another real estate agent to becoming a trusted brand in your community.
If you’re not actively using social media, you risk being left behind, seen as just another commodity instead of a valuable expert.
So, why aren’t you on social media yet?
It’s time to start planting your orange trees. Build your trust, grow your brand, and create a business that stands the test of time, all through the power of social media.
Thanks for reading, I appreciate you!
🧡Annett
Build with 🧡 by Annett T. Block
Results vary based on effort, consistency, and market conditions. These testimonials reflect individual experiences and do not guarantee specific results.