Building a Foundation That Lasts
The Real Estate Journey: Building a Foundation That Lasts
Starting your real estate career is a whirlwind...equal parts thrilling and daunting. There’s so much potential, but also the heavy question: Where do I even begin? It’s easy to get distracted by the search for a magic marketing trick, some silver bullet that will make clients appear overnight.
Here’s the truth: real estate isn’t built on shortcuts. It’s built on trust, relationships, and showing up, day in and day out.
If you want to build a business that thrives, forget about chasing quick fixes. Focus on creating a foundation that doesn’t just help you get started but grows with you over the years.
Start with Your Sphere, but Don’t Rely on It
Your friends and family are a good starting point—they can offer support and help you gain momentum, but they shouldn’t be the backbone of your business.
Instead, position yourself as the local expert people think of when real estate comes up. Share value-driven content that’s genuinely helpful, like:
Introduce your community
Share local events
Local market updates
Home types
Real estate myths debunked....
The goal is to stay top-of-mind without always selling. Show them that you’re there to help, not just close deals. When you make the conversation about their needs instead of your sales, you build trust that lasts.
Leverage Video to Build Trust
If you’re not using video, you’re leaving trust-building on the table. People need to see you, hear you, and connect with your personality.
Whether it’s Instagram Stories, YouTube videos, or Facebook Lives, video lets you showcase your expertise in a way that’s personal and relatable. Share content like:
Quick home tours
Local market insights
Neighborhood guides or Q&As
The more potential clients see you, the more they feel like they know you...and trust you...long before you meet.
Local Content is Your Secret Weapon
Want to stand out from the agent next door? Show that you truly know your community.
Highlight local events, small businesses, and hidden gems. Be the agent who knows the best coffee shop, the quietest parks, or the can’t-miss annual events. When you demonstrate that you’re deeply connected to the area, you become more than just a realtor—you become the go-to local expert.
Run Ads That Bring Value
Facebook and Instagram ads can help you build local awareness, but it’s not about plastering your name everywhere. Forget generic “I’m an agent” ads—they’re forgettable. Instead, create ads that highlight your expertise and solve people’s problems.
Think:
Market trends for your area
Community spotlights
Answers to common real estate questions
When your ads provide real value, you’re not just advertising yourself, you’re positioning yourself as the expert they can turn to.
Be Remembered, Not Just Seen
At the end of the day, success in real estate comes down to being memorable. It’s about staying top-of-mind, consistently showing up with value, and making people feel like they’re in good hands.
The journey isn’t easy, but it’s worth it. Build trust. Build relationships. Build a business that lasts.
Want to get daily tips and proven strategies subscribe to my newsletter for more insights on positioning yourself as the go-to agent in your market.
Thanks for reading.
🧡Annett
