If you go through this guide and find it overwhelming, I offer a complimentary Path Way Strategy Session where I will troubleshoot what you have set up and I will give you access to ANY RESOURCES I have and you may need from me.

Please Watch Your 7 min Video Walkthrough HERE First Before Anything Else!

How To Get 500 - 1000 Leads Every Week To Build Your Pipeline

We created our Billboard Video Marketing Strategy that allows us to add 500 - 1000 leads every week and supports our first pillar within our entire marketing strategy that will

Attract - Build - Connect

and is built around our entire ecosystem.

Billboard Video Strategy In Action

Billboard videos are 3 videos (at least start with one) that we bring to your community. Preferably these are live videos you do at least once a week, preferable 3 times. Shoot these videos in horizontal mode.

These videos are now brought in front of your targeted market by posting them onto your Facebook Business Page, share from your Business Page to your Personal Page and bring them into your ads manager when running your ads.

Watch the video here: https://fb.watch/kCnCJZkxLx/ 

Billboard Video Structure

Keep your videos 3-5 mins at a time. Why 3-5 min videos? People will not buy their biggest investment in their lives from a 60 second video. What these videos do, they will position you as authority and give credibility to your buyer and seller in your market.

The first step you want to take is to write a description/ script to your first video. Next shoot the video and go live or post as described above.

The second day you do the same, write the script, shoot the video, go live or post the video.

Day 3 write the script, shoot the video, go live or post the video and now you have your first Billboard video strategy up and running. It's time to collect your invisible list of leads. But before this a few words about the video structure itself.

The Video is structured as follow:

- a enticing Headline (Hook)

- explain why the value

- a CTA where you give something valuable away

- your Intro (short and spicy)

- your actual content you make the video about

- and a CTA again

Now that's all to the video structure.

When you post your video you want to include in your copy the Headline, why they should watch the video and your CTA, that's all what there's to it.

Building Your Billboard Video Invisible List of Leads through Custom Audiences

The time has come where you are able to create and collect your first list of invisible leads by setting up your custom audiences in Facebook. For this you go to your Facebook Business Suite or Ads manager. Go to the audience builder.

-> Go to the audience builder

-> Create a custom audience

-> Collect everyone who watched your videos 25% or more

On a site note this audience building tool is dynamic meaning it collects data at all times. It collects data from everyone watching your videos. Running ads will amplify the data collection instead of going a long painful way organically.

That is it, you should see how leads are dripping in and how many watch your video 25% that allows you now to follow up and stay top of mind with that invisible list of leads.

Some leads will raise their hand when watching your videos and this is the time where you take over the conversation in messenger. This is the time to build a connection with your new acquired buyer and seller and have a real conversation finding out where they are in the process and keep your pipeline filling up with new leads and client opportunities every day.

Build Your Billboard Video Invisible List Quicker With Facebook Ads

When your videos are live on Facebook and your audience is build in your ads manager the time has come to amplify building your invisible list of leads, by

=> creating a video view campaign

=> if you are in real estate, mortgage, credit or employment related don't forget to check the special ad category

=> choose your targeting option, the broader the better because you want as many views as possible on your videos

=> set your ad spend at $5/ day per Billboard Video. If you only have $5/day set the ad spend for one video

=> we select video to be shown on Facebook and Instagram Feed only, everything else uncheck

=> In the ad section we pull in the video from earlier

=> Call out your audience, describe the value for watching this video and your CTA

=> And submit for approval.

Congratulations, your first invisible list get filled with A-Deal-A Day!

One Last Word To Our Billboard Video Perspectives

These Billboard videos are your OPPORTUNITY to connect with buyer and seller early on in their journey and allows you to get them into your pipeline.

There are 2-3 % of right now clients out there that NEED to buy or sell now and nobody paid attention to them when they were still the 97-98% buyer and seller.

This is your CHANCE you become their trusted advisor while no one pays attention to them.

You just have to get started!

I'm looking forward to your videos!

If you’re too lazy to go through this guide, you can hire us to do everything for you. Book a Discovery Call with Annett here, and find out why others like Remax, NextHome, Keller Williams, and many others trust us.