The Real Estate Video Confidence Kit

Your checklist to show up like a pro even if you’re not ready to be on camera.

Most agents feel awkward, uncertain, or overwhelmed by video. That's normal. But the truth? You don't need to go viral. You need to be seen, trusted, and remembered.

This guide gives you the fastest way to start showing up without second-guessing. Whether you're camera-ready or not, there's a path to becoming the most recognized name in your market.

3 Ways to Show Up on Video

You don't have to be a full-blown influencer to build authority through video. Here are your no-fluff options:

• On-Camera Video. Be the face of your brand. Speak to your audience directly, whether it’s a 60-second reel or a full listing tour.

• Slideshow / Voiceover Videos. Use images, short clips, and a voiceover to tell the story. Great for listings, just listed/sold, and community highlights.

• Screen Recordings. Perfect for explaining market reports, website tours, or doing "how-to" videos for buyers and sellers.

Rhythm & Mindset Reset

• Post regularly. Even if you don’t feel ready. Consistency is visibility.

• Try to go live weekly. It builds confidence, trust, and reach.

• Don’t overanalyze your videos. Wait at least 30 days before judging performance. Let them work.

• Design a strong thumbnail. First impressions matter. Use bold text and clear visuals.

• ALWAYS include a CTA (Call to Action). Examples:

  • "DM me for a showing"

  • "Comment 'Guide' for your free checklist"

  • "Save this for later"

Real Estate Video Length Guide

5-15 -60 second Video

are short form videos best used as a teaser or for Stories and Reels. TikTok's, Stories, Teaser, FAQ

1-5 minutes Video

best used for video uploads or for going Live. This is a great form to collect data for audience building. Facebook/ Instagram Video Uploads, Short Lives, Listings, Tips

5+ minute Video

this are considered long form videos. There are best used with video lives and educational videos. YouTube, Webinars, Deep Dives Education, Client Nurture

Facebook Live Checklist

BEFORE GOING LIVE:

• Create your content

• Create an outline of your points

• Write out your headline

• Write out your promise of value

• Write out Your Introduction

• Write the exact text of your video title and description

• Copy & paste title and text into Video description

• Decide on your CTA

• Create on-screen graphics or presentation (optional)

• Create your give away guide (if needed)

• Choose your outfit & accessories

• Schedule your Facebook Live event (or not)?

• Promote your Facebook live

THE DAY OF YOUR LIVE

• Get camera ready’

• Think about your backdrop/background

• Center yourself

• Have your beverage ready

• Turn off all notifications, put your devices on flight mode

• Have your opening line ready

• Do a final mirror check

• Turn on all gear in plenty time

• Tech troubles can happen -it’s okay - remain calm!

DURING YOUR LIVE

• Watch Your Camera lens

• Take a deep breath

• Smile you are on camera

• Gather for 1 sec

• Hit the Go Live button!

• Get into your content within 1-2 seconds

• Share your content

• Be you

• SEED your lives naturally with your CTA

• Interact with your live audience

• Answer questions when relevant

• Sign off and make it clear what you would like your audience to do next

AFTER YOUR LIVE

• Go back to your Video Post

• Click the 3 dots on your video post

• Choose Edit Post

• Edit the caption, if needed

• Add hashtags

• Have a CTA

• On the video itself > click Video Options

• Add title if needed

• Add up to 8 tags

• Choose/upload your thumbnail

• Promote video organic!

• Promote video Paid (optional)

Want Next-Level Strategy?

Book your Free 20 min Roadmap session and I’ll show you how to plug this into my Get Seen → Get Trusted → Get Chosen™ system to start building visibility that compounds.

Let’s get you from awkward to unstoppable. One video at a time.

🧡 Annett

Download/ Printable Version here
🖨️

If you’re too lazy to go through this guide, you can hire us to do everything for you. Road Map Session with Annett here, and find out why others like Remax, NextHome, Keller Williams, and many others trust us.