How To Find The Hottest Neighborhoods
Stop Guessing. Start Dominating. How to Find the Hottest Neighborhoods Using Real Data '
Too many agents are out here throwing darts in the dark, hoping they'll hit a deal. Great agents don't guess; they execute with precision. Time to stop flying by the seat of your pants and time to start using the real data required to find better opportunities before anyone else does, if you want to dominate in your market.
This isn't about wishful thinking. This is strategy.
Here's exactly how to identify the hottest neighborhoods and make data-driven moves that actually get results.
1️⃣ Pull Data from Your MLS (Stop Ignoring It)
Your MLS is a goldmine of market insights-yet most agents barely scratch the surface.
Stop asking, "Where should I farm?" and start asking, "What does the data say?
Go into your MLS and start digging. The answers are sitting right there.
2️⃣ Look at the Last 30 Days: Real Trends Happen in Real Time
Forget last year's data. The market moves fast, and if you're looking at old numbers, you're already behind.
Pro move: Track the last 30 days of active listings, pending sales, and closings. This will tell you exactly where the action is happening right now.
3️⃣ Identify Zip Codes or Communities You Want to Own
Pinpoint areas of growing demand, not just where you like to work.
✔️ Find home sales that are on the rise.
✔️ Track price appreciation.
✔️ Pay attention to days on market-are they selling quicker?
Greater demand = greater opportunities. Pick wisely.
4️⃣ Calculate Absorption Rate (Because Guessing Is for Amateurs)
Absorption rate = how quickly the homes are selling in an area.
Formula: Homes Sold in Last 30 Days) ÷ (Current Active Listings) = Absorption Rate
If the absorption rate is at or under 5%, that market is considered a buyer's market.
if the rate is above than 5%, that's considered a slow buyers market.
In other words? This number tells you where the buyers are moving right now.
5️⃣ Check Market Turnover (Because You Want to Be Where the Deals Are)
Market turnover: the number of homes in a neighborhood that sell within a given year.
Formula: Homes Sold Annually ÷ Total Homes in Area = Turnover Rate
If it is 15% or higher? GOLD. It means homes are turning over hot, and you gotta get in.
If the turnover is low? Move on. There is not enough movement to make it worth your time.
Bottom Line: Strategy Beats Luck Every Time
The agents who follow the data are winning.
The guessing agents are still holding onto hopes for deals.
So… are you still throwing darts? Or are you ready to be the star in your community with real strategy?
Your Next Move Tady: Take Action.
Go pull your MLS data right now.
Pick one zip code and analyze the absorption rate + turnover.
Do every 30 days
Let's make moves-not excuses.
🧡 Annett
#RealEstateMarketing #LeadGeneration #DominateYourMarket
