How to Get Buyers into Your Open House: A Proven Strategy for Real Estate Agents

Are you tired of hosting open houses where no buyers show up? You put in the efforts with advertising, emailing, calling potential buyers, and posting on social media and yet your open house remains empty. It’s frustrating, but don’t worry! In this blog post, I’ll show you how top agents successfully bring buyers to their open houses using a simple yet powerful strategy.

The Common Mistakes Agents Make When Promoting Open Houses

Most real estate agents follow the traditional route when promoting their open houses:

• Sending mass emails to their database

• Asking fellow agents to invite their buyers

• Distributing flyers around the neighborhood

• Posting last-minute reminders on social media

While these tactics may generate some interest, they often fail to attract serious buyers. Instead of doing more, the key is to do it smarter.

The Secret to a Successful Open House: Targeted Advertising

Step 1: Invest in a Small Strategic Ad Budget

Instead of relying solely on traditional methods, allocate $10 per day for targeted Facebook and Instagram ads leading up to your open house. Typically, you should run these ads Thursday through Sunday, totaling just $40 per open house. Not bad considering how many serious buyer you can meet in person for this small amount.

Step 2: Use a Compelling Ad Hook

Your ad should not simply announce the open house. Instead, create curiosity by positioning it as an exclusive list of must-see homes.

Sample Ad Script:

“Are you looking for a [3-bedroom home] in [neighborhood]? Here are the top homes you need to see this weekend! Let me know if you’d like the full list.”

This approach entices buyers to engage with you, signaling genuine interest in the area.

Step 3: Build Curiosity and Guide Buyers to the Open House

Once potential buyers respond to your ad, you can:

• Share additional property details with them

• Offer to meet before the open house for a private showing

• Guide them towards your open house, increasing foot traffic and buyer interest

By creating an exclusive and value-driven experience, you differentiate yourself from other agents who simply post “Open House This Weekend” notices.

Why This Strategy Works

This method is effective because:

• It targets active buyers. Instead of hoping someone stumbles upon your open house, you’re reaching buyers actively searching for homes in your area.

• It builds urgency and exclusivity. Buyers feel like they’re getting a curated experience rather than just attending another open house.

• It increases seller satisfaction. More buyers mean higher chances of multiple offers, leading to a better selling price.

Take Action: Get the Step-by-Step Guide

If you want a detailed guide on setting up your Facebook and Instagram ads for open houses, reach out to me best in my DM! I’ll send you the full step-by-step blueprint to make sure your next open house is packed with serious buyers.

Stop wasting time with low-ROI promotions and start using strategic ads to get more eyes on your open house. Try this method at your next event and watch the difference!

🧡 Annett