Why Real Estate Agents Should Care About Social Media

Your real estate business is like an orchard, filled with different trees producing various fruits. Maybe you’ve got an avocado tree (cold calling), an apple tree (door knocking), and an orange tree (social media).

But as the market evolves, some of those trees are withering. With changes coming in 2025, cold calling (your avocado tree) may no longer bear fruit. Door knocking, your apple tree, might start producing less and less. What will you have left?

Your orange trees. Social media.

Social Media: Your Evergreen Orange Tree

Social media is one of the few places where you can advertise your business for free. Think about it, platforms like Facebook, Instagram, LinkedIn, and YouTube allow you to share your message, showcase your brand, and connect with your audience without spending a dime.

Here’s what makes it even better:

• Videos: Create YouTube videos, YouTube Shorts, or Instagram Reels to showcase your market expertise, connection with your community, talk about properties, share tips, or tell your story.

• Static Images: Post photos on Instagram, Facebook, or LinkedIn to highlight homes, celebrate milestones, or show your expertise.

• Blog Posts: Share insights and updates that position you as the local market expert.

Each of these platforms is a new orange tree, growing your business and keeping you visible in the marketplace.

The Power of Free Advertising

There’s a common misconception that advertising is the only way to make social media work. But here’s the truth: You can build your business organically without spending a penny.

It might take longer than paid advertising, but it’s entirely possible. By consistently posting valuable, strategic content, you can:

• Build trust with your audience

• Establish your brand

• Create a legacy in your market

And once you’ve established this foundation, advertising can amplify your reach even further.

Strategy Is Key

Just like cold calling or door knocking, social media requires a strategy. Posting random content won’t deliver results. You need a plan that ensures your time on social media is intentional and effective.

• Focus on content that resonates with your ideal clients.

• Post consistently to stay top-of-mind.

• Engage with your audience to build relationships.

Why Social Media Matters

Social media is more than just a tool; it’s your opportunity to grow, adapt, and thrive. It allows you to move beyond being just another real estate agent to becoming a trusted brand in your community.

If you’re not actively using social media, you risk being left behind, seen as just another commodity instead of a valuable expert.

So, why aren’t you on social media yet?

It’s time to start planting your orange trees. Build your trust, grow your brand, and create a business that stands the test of time, all through the power of social media.

Thanks for reading, I appreciate you!

🧡Annett